There are many strategies you can use to promote and market your business. Have you ever considered using turf and yard signs? These signs are great at letting an entire block, neighborhood, or area about your business and what you do. Here are some benefits of using this marketing strategy for your business.
Just a business name is not enough to tell potential customers whether you can help to solve their problem, especially if it’s a generic name like “ABC Business Services”. A sign with the proper slogan and graphics can tell passersby exactly what you do. It may not be something they’re looking for right now, but they may remember your sign for the future.
- Signs Provide Referrals
A sign in someone’s yard tells their neighbors that they have used your business before and were satisfied with the service they received. Most people buy from companies that are recommended by friends, family, and neighbors, so this type of referral goes a long way.
- Signs Remind Past Customers About Their Experience with You
You may have other customers who opted not to place your sign in their yard. However, when they see the sign in someone else’s yard, they’ll remember their own experience. They may launch into a story for friends or family about it. The more they reminisce, the more they’ll consider contacting you again.
- Signs Reach Travelers and New Residents
People who are traveling, passing through, or new to the area don’t have the benefit of community connections. They don’t know which store to go to for the best prices or which lawn care company to hire for great service. Yard signs will tell these people which companies are recommended by residents in the community.
- Signs Help People Find You
Now that people know who you are and how you can help them, they need to know how to get in contact with you! Most signs will provide a street address, website, and phone number. This ensures that they can ask questions they may have, schedule a consultation, or arrange services.
- Signs Are an Affordable Method of Advertising
There are many ways to advertise, but signs are by far the most inexpensive. Television, radio, print, etc can cost a company a substantial chunk of their budget, but signs are very affordable in comparison. They reduce your company’s costs without sacrificing value or effectiveness.
Other companies in your industry may already be using signs for promotion. If you’re not, you could be left behind.
On the other hand, if your competition is not using signs, you will gain the advantage of a marketing method they have overlooked.
Let Us Help You with Your Signage Needs
Posting Signs in Tampa, Florida, can help you with your signage needs. We provide turf and yard signs for a variety of industries, as well as turf stakes to accompany them. Contact us today or leave a comment below this post with your questions!